Personal branding is important for you as an intending virtual assistant. One of the reasons for this is because in your new job, you might have to do personal errands for some clients. The way you present yourself is important in attracting the right clients.
Do not go too hard on yourself to create a brand. All you need is to be yourself and be consistent.
When you create a personal brand that is based on who you are, you would attract clients who will stick with you.
What is personal branding?
Personal branding is the picture you create in people’s mind when they hear about your name or business. It is how you stand out among competitors and how easily you are remembered by any of your branding elements.