You don’t just get to the top of Google

April 16, 2019 No Comments

Everybody uses Google. This is an open secret. You’ve probably made use of it several times today but have you stopped to wonder how come the results you see on the first page got to the top?

It is not just by luck, it is by real work made up of three major things:

1. Good content
2. Search engine optimization
3. Paid ads

You see that search engine optimization? That is what I will tell you about today, however, just a little bit of it.

Take note of the images labelled 1 – 5 below. They are search results all on the first page of Google.

Seo tips

So what is happening here?

I opened my browser and typed “business support services” in my Google search bar, that is Number 1. Number 2 is my search results and at the top of the results is result from Google My Business. 3 and 4 are other search results showing from business directories.

Do you notice how my business is even Finelib’s Google description? Number 5 is also another result from an online directory without a website.

Now, you must have encountered people telling you about services that place your business on the first page of Google and the first thing, your mind goes “oh it is expensive, I need a website, bla bla bla”. However, that is not always the case. You can also optimize your social media pages or have an entire business profile in an online directory (business listing).

Fine, a website is, let me say like the only guarantee that you have a stable online presence because you have control over your website but you need other measures for it to work.

A website that is not found on Google is just like a beautiful house that is built inside a thick forest.

For your page to be found you need to leverage on other sites that have done the work – paid for search engine optimization, have good content, paid for ads, etc.

You need to ride on their backs while you do your homework till you’re also visible on the first or the first to third page of Google from search results.

I remember when I had enough time to work on my business website (excellaid.com.ng), I used to show up on the first page for “business support services” and I used to be like number 5 or so. In fact, I saved a screenshot of the ranking till recently when I deleted it after a long time.

So now that I’m not really active on the site, the other places I have listed my business are helping me rank such that whoever makes a search would find me, especially if they are searching from Nigeria.

As you can now see, showing up on Google is not magic. It has to do with you optimizing your business or online profile for search engines so that you are found by those who look for you.

If you have good content on your website and you optimize them, use the right words, use the right image, distribute them properly and everything, you have a higher chance to show up on Google and showing up on the first page means a lot to your business – revenue wise.

Believe me people use Google like I mentioned at the beginning of this post, so you don’t want to miss out on all those who need your services.

I have an offline event class coming up in 3 weeks and the major activity will be BUSINESS LISTING where every attendant lists their business on at least five online directories to help them optimize visibility on Google and also have like a backbone for their social media.

As for social media, you are working on rented land. You need to have your own space which at the end of the day is a website. Even all of these pages pushing my website to the front page on search engines are rented lands for me.

If for example, Finelib decides tomorrow that they want to change business and delete all listings from their website, there’s nothing I would be able to do about that and my Google ranking would be gone. But as I have my website, I would only will need to go back to it and work on updating it with good content.

All I am saying is don’t get carried away, you still need a website but for now if you’re not ready for a website or even if you have a website at the moment you still need to ride on the backs of these companies that have spent money on good content, optimization and ads.

Google loves them and you need to borrow from that love till you are able to build your own Google love.

5 steps to effective branding on Instagram

February 4, 2018 27 Comments

You will agree with me that Instagram is fast becoming the number one marketing platform especially for those businesses that cater to the younger generations. Makeup artists, event managers, photographers and other visual based businesses are taking advantage of this platform to showcase their creativity to their audience.

However, to stand out from the crowd you need to create a solid brand that would put your business in the memory of your audience. Below are 5 steps you should take to create an effective branding on Instagram.

1. Know your color codes

Knowing your color codes will help you use the exact shade of color in your banners or any graphic design you prepare for upload on Instagram or even any of your branding materials.

The easiest way to know your color code is through a simple search method. Here is how to go about it:

Step A

Pick your brand color. You can determine this based on several factors as highlighted in this post.

Step B

Let’s assume you picked color pink in Step A, to know the exact shade(s) of pink to use across your branding, go to COLOR HEX, type PINK in the search bar to reveal different hex code for color pink.

If you are on a mobile device, click on the menu button to reveal the search bar then type in your preferred color (for this example, I am using color pink). The result will display several categories such as color hex, color spaces, base numbers, shades of pink, etc.

The column you need is the SHADES OF PINK (or any color you types in the search bar). It is from this category that you will see the HEX of your preferred shade of pink (or your chosen brand color). Do make sure to note it down for easy reference.

2. Pick a font type

This has to do with the font you want to use for writing your content. There are different classifications of fonts such as serif, sans serif, cursive, etc. Ensure that the font you choose is not the scarce type (there are some fonts that are not usually available in most applications). Also, pick a font that is readable so that your readers will not have difficulty digesting your content.

You can use a font in all caps or lower caps depending on the type of graphic you want to design for upload. There are many font options available online and if you use apps like Canva or Desygner you would come across most of these fonts.

Also, if your blog is targeted at women, you may want to use feminine fonts such as Lato or Karla. Princess Sofia which is also a beautiful font is what I used in the first lines of the Pinterest banner below, however I would not advice you to use it in all caps.

instagram branding pinterest

3. Have a theme

Have a theme for your timeline overall. This will form part of your posting calendar and will help you remain consistent with posting.

A theme is like page branding whtich creates beautiful aesthetics if you plan your theme well. A well planned theme will give your page a cohesive look and make it easily recognizable. To achieve this consider the following:

  • Using the same image filter
  • Snapping your photos from the same angle
  • Having similar background, etc.

4. Use image design

Do not just pick any image from the stocks. You may as well add some filters, or edit it with apps like Canva or Desygner to fit your brand colors or page aesthetics. I created the Pinterest image above with Desygner app; I can as well do the same editing using Instagram specification to add a touch of difference from that of every other person using the same stock photo.

5. Brand your images

Add your URL or logo to every image you upload. This simple act will make your brand travel far especially if you always upload good content that people will share across several social media platforms.

Branding will also save you a bit from online property theft or from people using your work without attribution.


What Instagram branding tips do you have? Do share them below, let’s learn further from you 🙂

Harness the power of tailored marketing with social media for your business

September 20, 2017 No Comments

It is just normal that if you don’t ask, the other person is not aware of your need. Even if they know what bothers you from the outside, you still have to ask in your own words to really explain what exactly you need. This is so that you can receive tailored advice that will perfectly solve your need. At least, almost.

Same goes with marketing. Any marketing effort you make should not be based solely on assumptions. The initial knowledge of who you’ve developed your product for is not enough to sustain your lead attraction and conversion efforts.

Okay, you sell makeup products, and fine we all know that almost 100% of your client base is women. So you already know that on the outside women need your product. But is this information rich enough such that you start advertising your makeup products to all women you come across?

No.

You need to calm down and make your audience explain exactly what they need so that you can offer the right product to the right person. And you don’t have to ask, because asking might create a tentative atmosphere leading to delay in your marketing activity.

Instead, you should create stories that would trigger an urgency in your audience leading them to ask you for solutions to their needs. When your audience asks you for solutions themselves, the questions are from deep within and they usually mirror exactly what the person asking needs as only she knows where it hurts most. You now have clarity of the solution to provide and you know what? You are definitely going to provide a tailored solution and cheers, you’ve become the star of the moment.

If the above paragraph seem technical, I have explained it in simpler terms in the next paragraph.

How to harness the power of tailored marketing with social media

  • Create stories with your content be it videos, blog posts, infogpraphs, etc
  • Do not just create content, make sure your content adds value to the consumer
  • As a makeup seller, you should have good knowledge of skin tones and be up-to-date with your industry trends
  • Your campaign should not be just buy, buy, buy. Don’t just sell, sell, sell
  • Educate your audience (all the women you’ve assumed to be your potential customers) on the different makeup types, how to apply, the best color for a skin tone, the right quantity to apply and even how to combine colors to create a unique shade
  • Know what your existing customers like and keep your tabs on it. You would always need this information to upsell to them
  • Create a simple funnel that you will use to filter your audience according to their preferences.

The above list is in no particular order and is highly effective. You only need to be committed and consistent with this type of marketing to become the apple of your customer’s eyes, you’d also enjoy free advert and referrals as they would also become your word of mouth advocate.

Do you need help with implementation of the above strategy? Book a free consultation with me for assistance.

11 ways to market like a pro on social media

May 22, 2017 21 Comments

This is a follow up to SATURDAY SNACKABLE ON SOCIAL MEDIA MARKETING which I published last Saturday. I promised to provide a detailed explanation of each tip today, so here we go.

How to market like a pro on social media

1. Have a social media calendar

A social media calendar will help you remain organised every day of the week without having to rack your brain about what to post to your audience because you have everything planned out.

You can keep a simple calendar by jotting post ideas in a notebook, or go technical with apps.  You may also use a spreadsheet to plot different ideas for the days of the week.

Download this simple social media calendar to help you get started

2. Schedule your post

Now that you know what to post on your social media timelines, the next question you probably have is how to post in a timely manner. This is where scheduling comes in, and most importantly where important apps like Hootsuite and Buffer are very useful.

You can schedule directly on Facebook without using any third party app. See this post for how to go about it.

Scheduling enables you to update your timeline without having to add content every now and then. You can load up as much as 2000 posts per social media account in advance, and they will be published at the specified date and time. Is that not blissful? Check out the aforementioned apps and start scheduling your posts. You can even start with their free plans.

3. Use the right image sizes for each platform

Using the right size will make your content outstanding and give your branding a professional outlook. Have you seen posts on your network with cut-out words? What came to your mind when you see such posts? That exactly is how people feel when you upload shabbily arranged content.

You should show your audience that you put precision into your content and that your messages are deliberately composed for them.

See this free guide for social media image sizes

4. Engage with your followers

Do you ignore your followers comments on your posts, or at worst, reply with an emoji?

No, that is not how it is done. You should interact with them on a human level. Have you heard that selling is no longer business to business but human to human? Here are some pretty easy ways to keep engagement with your fans flowing:

  • Give them shoutouts
  • Reply their messages
  • Like their own contents too
  • Retweet their contents of interest
  • Comment on their uploads of interest
  • Wish them happy birthday
  • Take time to reply their comments on your posts instead of using a single emoji

Be human on any social media platform because people want to engage with humans not robots, so, do not behave like a bot.

5. Do not buy followers

I wonder why people take this route anyway. If you buy followers, be ready to destroy yourself in the following ways:

  • Bot followers are capable of spamming your real followers, putting you at risk of getting suspended or even banned.
  • Fake followers are not interested in your business, so if you buy followers, you are losing money in two ways. One is the money you paid to the seller, and the other one is the money, time and effort you invest in social media marketing.
  • You will also lose credibility if you buy followers, because it will always show in your engagement rate and several other factors.

Take your time to build a fanbase of people who are interested in what you have to say. If you do your marketing with consistency and offer real value, your followers will definitely patronize you or refer your business when the need arises. Get to work and stop being obsessed with numbers.

6. Use hashtags

Hashtags are like magnets that attract people outside your network to your content. They are not options in your posts, but a must.  Hashtags can help you widen your reach and also organize your contents.

On Twitter, you can join conversations with hashtags. If the hashtag is related to your career, it will expose you to a huge number of people who are also interested in your profession. What better way there is to network online?

Using hashtags on Facebook will show up your posts in the search results of such hashtags. That is a free people reach if you understand the way post reach now works on Facebook.

With hashtags, you can find events, targeted followers, build your fanbase and give your posts a wider reach. Start using them today if you don’t do so already. Remember to use it wisely, do not #fill #all #your #words #with #hashtags #like #this #phrase.

7. Do not be too salesy

There are other ways you can sell on social media without having to push your products in the face of your audience every now and then. Know that you are not the only one offering that service or selling that product on your platform. You should instead show people why they should buy from you and not your competitors.

Remember, you are a professional, so, you must know how to be heard above the noise without raising your voice. You need only one strategy to attract your audience to buy from you – offer value.

Listen to their questions and answer them in your tips, image posters and blog posts. Offer eBooks, teach them, be nice and consistent. Let people know what you do, but do not sell the item, sell the value the item will offer the buyer if he patronizes you.

8. Be consistent

Consistency has to do with your branding and posting frequency.

Let your profile and timeline be recognizable at first glance. Brand your images with logo, use matching filters, and have a consistent voice. Also, your posting frequency should be well planned such that your audience will read or hear from you when they expect you to show up.

How to keep your branding consistent on social media

9. Do not post sporadically

You need to be around constantly for people to trust you enough to buy from you. If you only show up when you are running a promo or have new stocks, do not be surprised if no one looks your way.

Try to post as often as possible, even if it is once per day on all your social media accounts. If you are too busy to post daily, you may hire a personnel to be in charge or outsource your social media marketing.

10. Always use descriptions in your posts

Don’t just upload images and leave them without caption. Craft a compelling story around your photo and keep your audience engaged. You may even include a call to action to get them more involved in your campaign.

11. Do not make your timeline all about you

No one is really interested in your business, unless you have proved to them severally that your business is genuinely interested in them.

Avoid posting your personal photos and too many sales pitch on your timeline. You may create a behind-the-scene story about your business once in a while but do not make it about your personal interest, people are not interested. You will do well to create your own account separate from your business account and post to your satisfaction.

Take action with these 11 strategies and you will see yourself enjoying social media marketing while making cool returns on your efforts.

Do you have any strategy not included in the above list? Do share with us in the comments section.

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