Social media strategy

5 steps to effective branding on Instagram

effective branding on Instagram

You will agree with me that Instagram is fast becoming the number one marketing platform especially for those businesses that cater to the younger generations. Makeup artists, event managers, photographers and other visual based businesses are taking advantage of this platform to showcase their creativity to their audience. However, to stand out from the crowd …

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Small business

Let’s be friends

social media for small businesses

You: Let’s be friends Lead: Yes, but why? This is the level at which you can find your potential customers. They are not like your colleagues or acquaintances, whose friendship is a given, although the degree of interaction will definitely vary. But your potentials are only ready to befriend you if you promise them value. …

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