Dec 082017
5 tips for boosting your Twitter engagement

Twitter is a fast paced social media platform where over 6000 tweets are sent per second. The aim of this post is to equip you for achieving good engagement rates and traffic flow to your website despite the fast nature of this microblogging platform.ย Below areย 5 tips for boosting your engagement on Twitter.

1. Optimize your bio

Your bio is your front office on Twitter. It gives a first impression of your business to your followers and what they see will determine whether they will do business with you or not. Your bio should describe what you do or the type of content you are interested in. It should also include a call to action (CTA).

There are numerous creatives on Twitter and since the auto DM (direct message) is no longer available to introduce yourself to your new followers, you should make use of your bio to stand out from the crowd. Optimize your bio to kindle the interest of your tweeps and have them want to stay tuned for more.

Compare the following profile information (bio) and tell me which you would feel more inclined to engage with:

A. Female blogger writing about the world from my lens. Click link below to visit my blog.
B. Fashion blogger writing about everything outfits and makeup. Click link below to enter my makeup kit giveaway contest. (not necessarily a contest but your CTA should be specific).

2. Engage with your new followers

If you used auto DM feature before it got banned, you will know the usefulness of engaging with your new followers. With auto DM, you can welcome your new followers, appreciate their follow, tell them what you do and also include a call to action in your message.

However, now that you can no longer use this feature, you should take the time to manually welcome your followers to acknowledge their connection and also draw attention to yourself.

Before sending your welcome message, endeavor to take action on your new tweep’s profile/timeline, then mention it in your message. The essence of this is to create a reciprocation urge in your follower (this might not always occur especially if the tweep does not have interest in your account/content).

RELATED POST:ย 11 ways to market like a pro on social media

3. Have a pinned tweet

Use your pinned tweet to promote events, opt-ins, collabration requests, etc. With this, you will easily draw the attention of your followers to action you would like them to take such as visiting your website, downloading your lead magnet or signing up for your upcoming event.

Twitter tips for bloggers and business owners

4. Tweet more about your services

Send out more tweets about your offer, however, avoid being too salesy. Post more tweets that explain the values buyers will enjoy when they patronize you. As you tweet valuable contents, you will enjoy increased engagement as people like free information that offer value.

5. Optimize your call to action

Adding Learn more or Find out more to your tweets will no longer suffice in the pool of call to actions that your intended audience see daily. Highlight what the action taker will benefit when they click on your link. What awaits them on the other side?

Optimizing your call to actions will make people click on your links compared to other links due to short attention span. Use your benefiting offer to attract people to your content by posting clear and concise messages. You should also include images, infographs and videos in your content.

Bonus tip

Always use #hashtags. One hashtag is usually enough but you can do max of three. Happy tweeting!

What works for you on Twitter? Do share with us in the comments.

Toyin Adekola

Hi there! Thanks for being here. My name is Toyin Adekola. I am a civil servant and blogger. Learn more about me at http://linkedin.com/in/tsadekola


Reader Comments

  1. I really have to get into the habit of using a DM to follow up on initial contact with new followers. Thanks for the reminder!

  2. Thanks for the the tips. Twitter is still a mystery too me. It moves really fast. Sometimes, I don’t know if what I post even gets read and I feel weird posting the same stuffs over and over.

  3. Hey! I am very new at this Twitter thing and I struggle! Thank you so much for sharing this! All of the tips are great and I will definitely work on them!

  4. This is a really helpful post. I am a new blogger and I haven’t set up my Twitter handle yet. I have a personal Twitter account but rarely use it, so I have a lot to learn. I also pinned this so I have it for future reference! ๐Ÿ™‚ Thanks!

  5. This has made me want to review my Twitter account, especially my Bio page, thank you.
    Dropped by from Facebook (ironically?) #BlogpostSaturday and really glad I found you. Shared and now following.
    Wishing you a wonder-filled weekend. ๐Ÿ™‚

  6. You have highlighted some great tips for entrepreneurs. Iโ€™ve just opened a Twitter account for my blogging biz and excited to implement some of your strategies. Thank you for sharing.

  7. Hi there
    Thanks for sharing, I rarely use social media to promote my sites because I`m so helplessly useless in social media, will follow your tips and see if I can get my twitter account active.

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