Feb 042018
5 steps to effective branding on Instagram

You will agree with me that Instagram is fast becoming the number one marketing platform especially for those businesses that cater to the younger generations. Makeup artists, event managers, photographers and other visual based businesses are taking advantage of this platform to showcase their creativity to their audience.

However, to stand out from the crowd you need to create a solid brand that would put your business in the memory of your audience. Below are 5 steps you should take to create an effective branding on Instagram.

1. Know your color codes

Knowing your color codes will help you use the exact shade of color in your banners or any graphic design you prepare for upload on Instagram or even any of your branding materials.

The easiest way to know your color code is through a simple search method. Here is how to go about it:

Step A

Pick your brand color. You can determine this based on several factors as highlighted in this post.

Step B

Let’s assume you picked color pink in Step A, to know the exact shade(s) of pink to use across your branding, go to COLOR HEX, type PINK in the search bar to reveal different hex code for color pink.

If you are on a mobile device, click on the menu button to reveal the search bar then type in your preferred color (for this example, I am using color pink). The result will display several categories such as color hex, color spaces, base numbers, shades of pink, etc.

The column you need is the SHADES OF PINK (or any color you types in the search bar). It is from this category that you will see the HEX of your preferred shade of pink (or your chosen brand color). Do make sure to note it down for easy reference.

2. Pick a font type

This has to do with the font you want to use for writing your content. There are different classifications of fonts such as serif, sans serif, cursive, etc. Ensure that the font you choose is not the scarce type (there are some fonts that are not usually available in most applications). Also, pick a font that is readable so that your readers will not have difficulty digesting your content.

You can use a font in all caps or lower caps depending on the type of graphic you want to design for upload. There are many font options available online and if you use apps like Canva or Desygner you would come across most of these fonts.

Also, if your blog is targeted at women, you may want to use feminine fonts such as Lato or Karla. Princess Sofia which is also a beautiful font is what I used in the first lines of the Pinterest banner below, however I would not advice you to use it in all caps.

instagram branding pinterest

3. Have a theme

Have a theme for your timeline overall. This will form part of your posting calendar and will help you remain consistent with posting.

A theme is like page branding which creates beautiful aesthetics if you plan your theme well. A well planned theme will give your page a cohesive look and make it easily recognizable. To achieve this consider the following:

  • Using the same image filter
  • Snapping your photos from the same angle
  • Having similar background, etc.

4. Use image design

Do not just pick any image from the stocks. You may as well add some filters, or edit it with apps like Canva or Desygner to fit your brand colors or page aesthetics. I created the Pinterest image above with Desygner app; I can as well do the same editing using Instagram specification to add a touch of difference from that of every other person using the same stock photo.

5. Brand your images

Add your URL or logo to every image you upload. This simple act will make your brand travel far especially if you always upload good content that people will share across several social media platforms.

Branding will also save you a bit from online property theft or from people using your work without attribution.


What Instagram branding tips do you have? Do share them below, let’s learn further from you 🙂

Toyin Adekola

Hi there! Thanks for being here. My name is Toyin Adekola. I am a civil servant and blogger. Learn more about me at http://linkedin.com/in/tsadekola


Reader Comments

  1. Branding your images is so important since they can easily be shared on the Internet without you getting credit for taking them. These are some great tips for influencers.

  2. I’ve seen some amazingly themed instagram game accounts, I have to admit I don’t think I could stick to one colour, I wish I was good like that but I’m an all over the place person.

    1. Yeah, some accounts actually get it right with the aesthetics/theme. I checked your account and you are doing good. You just need to try filters. We all do not have to have the dreamy timeline 🙂

  3. I hate it when I’m on Instagram and I see an ugly feed. It’s all about aesthetics. Your post will help a lot of people to get their feed and branding right.

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